This is often the first question a new prospect asks me- and something I’ve answered hundreds of times.
The problem is, most people don’t know how to shop for a website, which is completely understandable. I’ve tried many different ways to help people learn, but I have one that seems to connect with prospects easier than others…
So let’s go on a little journey that will help you better understand the process behind buying a website.
Let’s say you are looking for a new car, and you walk into a dealership.
You: Hello, I’m looking for a car. How much does one cost?
Salesperson: Great, a car costs $3,498.
Now tell me- are you likely to hand over the cash and take whatever they hand you? I mean, that’s less than you thought it would cost, so it fits in your budget…
Of course not! How could they possibly know what you are looking for?
A car salesman is going to ask you questions like “What kind of car are you looking for?”, “How many passengers need to fit?”, “What features are you looking for in a car?”, “What is your budget?”. Answering these questions helps them point you in the right direction and helps you find a car that fits your needs.
A website is very similar- except we’re building the car for you, to fit your exact needs.
A website developer should ask you questions, get to know your business and your goals before ever giving you a price on a website. Otherwise they are selling you a website out of a can– a “one-size-fits-all” solution that is likely to produce little or no results for your business.
Your website is typically the first interaction a new customer will have with your business. Today, around 80% of consumers research a company online before ever calling or visiting a business. This means you may only have one shot to be the solution they are looking for.
Do you really want to trust a “one-size-fits-all” solution to make the conversions for you?
A Website is an Investment.
A website isn’t just a pretty page on a computer screen- it is a powerful tool that will help attract prospects, provide marketing, conduct research, collect leads and communicate your value to your audience all over the world.
When you are looking to have a website built, think about your goals and ways the website could pay for itself quickly. It should always provide you with a return on investment!
What does a website from OGAL Web Design cost?
Custom developed websites can vary in price, but our prices generally start at around $1,500 and go up from there- but even still that’s not a very great estimate of what YOUR website will cost.
Do you want to sell products online?
How about create a membership for your clients?
Are you wanting to rank highly in search engines?
Are you in a competitive market?
These, and many more questions must be answered before any developer can even begin to provide you with an estimate for your project.
Do you want a real estimate that takes into consideration your goals and how we could achieve them with a custom developed website?
No problem! We’ve made that easy! We’ve created an easy to fill out online form that provides us with the basic information we need to begin to put together an estimate for YOUR project. Just go to www.ogalweb.com/discover, fill out the questions and we will get back to you with a ballpark for your project.
As an added bonus…
As an added bonus, we’ve put together The 8 Questions You Should Be Asking BEFORE Hiring a Website Developer. This handy guide will help you be better prepared to interview developers and find the one that can fit your needs. Best of all.. It’s FREE!