Learning Center
Informed buyers reduce their risk while lowering their anxiety and boosting their confidence. Learn more about the world of web and digital marketing so you can make wise decisions.
Scam Emails About Your Website
If you’re reading this you likely just got an email along with a sneaking suspicion of its legitimacy. Often times that suspicion alone is enough
One Year of Investing in Local Search Rankings: A Case Study
In January of 2019, we launched a brand new website (a redesign) for GAL-TECH Roofing. Throughout the course of the year, we developed a plan,
What does it take to build a website?
When we use the phrase “web design” or “website design” generically, we’re omitting several individual practices that go into the production of a website. This
Why I Don’t do “Monthly Maintenance Reports”
The entire purpose of the Continued Success Program (CSP) is to give you EVERYTHING you need to have, maintain, and grow a successful website without
I Thought WordPress is Free?
I’ve had several customers question why there some ongoing costs related to their website. Because WordPress itself is free, there is some confusion as to
The single most effective marketing for your business
(This post is taken from an email I sent out to my list on 9-30-2019. Thought it was worth sharing here in my blog feed
WTF? 8 Digital Marketing Acronyms Explained (for Beginners)
Every industry is guilty of using jargon their customers don’t really understand, but the digital marketing industry might be the worst offender. Acronyms are one
How to Link to a Specific Page on Your Website
Last week I was giving one of my clients some strategic advice on his Facebook posts. He offers several services, and each have their own
The easiest and most cost-effective way to grow your business (that no one ever taught you)
In most business transactions, it’s pretty typical for both parties to part ways once the goods/services have been delivered and money has changed hands. However,
Understanding that Marketing takes Time (Podcast)
I was recently asked to be on the Marketing Development Podcast hosted by Pete Everitt We had a great discussion on how GOOD marketing takes
The ‘5-Minute Fix’
How many times have you thought to yourself “Jeez, I really need to get better about this…”? I think, no matter what business you are
The What, When, Why, & How of Facebook Marketing for Businesses
I work with a ton of small businesses, and I can no longer ignore the amount of questions I get from them about social media
