Website & Digital Marketing Pricing Guide

If you’re considering having a website built, one of the first questions you’ll have is “how much will it cost?”. Unfortunately, most web agencies don’t publish pricing. I’m different.

Most Web Agencies Wont Discuss Their Pricing Publicly.

Even though price isn’t the only factor you’re considering when trying to hire a web developer— I understand it’s an important one.

A popular pricing method used by web agencies today is called “value-based pricing”. For simplicity, this means two projects of the same size and scope will be priced differently depending on how deep your pockets are, or how much you’ll get in return.

In most cases, I don’t believe it’s in your best interest.

My job is to give you the best product and service available— and I’m not going to punish you (by pricing my services higher) just because you are successful.

You’re going to find that prices will range drastically from one web agency to the next— my pricing reflects my experience, reliability, and the value I can bring to your business.

How I Price Websites

There are too many details about each project for it to be possible to publish an exact price list, but I can give you a ballpark before you ever pick up the phone.

Every website is different... but it's still a website.

Our website pricing starts from a list of standard features I’ve found to be most common across the websites I build. Each set of features comes with a price range.

Your project could be on the high or low end of that range, but it’s impossible for us to know without having a deeper understanding of your needs and the technology and time it will take to produce something that will help you achieve your goals.

Let's look at an example:

eCommerce is a popular feature on modern websites. But setting up a store to sell one downloadable product is different than setting up a 1,000 item catalogue of physical products.

Still, you’ll need some of the same things in place for either one of them to work.

That’s exactly how our ranges work.

Just the basics? That’s the low end.  More complex? You’ll be at the higher end.

Since I don’t know anything about your project yet, I don’t know where you’ll fall.  The best I can do is provide you with my ranges and see if we’re a good fit to work together.

Factors that Will Determine the Price of Your Website

It would be impossible to list out every possible scenario for a website, but I’ve narrowed down the list to the most common functionalities most websites need in order to succeed.

Pricing for each feature is kept up-to-date in our pricing guide.

First, determine the scope of your website:

The starting place for new businesses, established companies getting online for the first time, or people who have an outdated website in need of a refresh. This gives you a strong foundation to start with and the ability to easily scale the site with more functionality as your business grows.

What’s included:•

  • A custom design that matches your brand•
  • Mobile responsive to display beautifully on all devices•
  • Approximately 5-7 pages•
  • Contact forms•
  • Basic search engine optimization•
  • Built with content you supply to us•
  • Ongoing support, hosting, & updates (monthly subscription)

Need something quick and easy? A landing page, or one-page site might be the answer. This is a great solution for getting a single product or service online and beginning to establish and online presence.

What’s included:

  • A custom design that matches your brand•
  • Mobile responsive to display beautifully on all devices•
  • 1 Single Page•
  • Contact form
  • Basic search engine optimization•
  • Built with content you supply to us•
  • Ongoing support, hosting, & updates (monthly subscription

Then, Add the Functionality You Need

If the success of your website is dependent on being found in Google, you might want to invest more in SEO (Search Engine Optimization). Our SEO packages include research, strategy, and implementation of a unique campaign design specifically for your business.

What’s included:

• Top 3 Competitor Research
• Custom Optimization Strategy Guide & Implementation
• Custom Content Strategy Guide
• Schema Markup
• 5 Local or Industry Directory Listings
• Google My Business Listing and/or Optimization

A custom designed blog gives you the power of content marketing and the ability to reach the world through your words. Blogging is the most effective way to keep your website content fresh and connect with your audience.

What’s included:

• Custom Blog Template / Design
• Unique Content Strategy Guide
• Blog Archive Page
• Categorization & Tagging
• Social Sharing Buttons
• 1 Hour of Virtual Training

eCommerce is one of the quickest ways to start seeing a return on investment from your website, especially if you already sell a unique product or service. Keep in mind that eCommerce websites not only cost more, but require better & more expensive supporting services like hosting & security.

What’s included:

• eCommerce Platform
• Up to 10 Products Done for You
• 1 Hour of Virtual Training
• Follow Up Email Sequences
• Payment Gateway Setup
• Custom Categories & Tags
• Product Archive Pages
• Product Search
• Product Ratings & Reviews

This is perfect for things like events, products, services, & property listings- essentially anything you have multiples of with common variables. Website owners love this because it’s easy to create, edit, & update listings. Visitors love being able to easily browse, sort, & filter all you have to offer.

What’s included:

• Functionalities vary depending on needs

Email remains the most effective way to stay in contact with your prospects and customers no matter where they are! Create custom campaigns to promote sales & events, offer coupons, or simply keep your audience up-to-date.

What’s included:

• Email Marketing Account Setup
• 3 Custom Designed, Reusable Email Templates
• 1 List with up to 5 Groups
• 1 Hour of Virtual Training
• *Can incur 3rd Party Costs

Offering online booking frees you from your office hours and gives customers a way to book (and pay for) time with you 24/7 from anywhere on the globe. Offering an online booking system increases bookings and can lower no-shows and cancellations by providing customers with reminders and followup emails.

What’s included:

• Integrated Booking Platform
• Connection with Google Calendar
• 1 Hour Training & Workshop
• Custom Domain
• Group Bookings
• Email Reminders
• Unlimited Bookings

While lead generation can be complex, our proven system is very simple…Start by identifying your target audience. Next, target those prospects by creating an offer they can’t refuse. Third, capture their email address in exchange for your offer. Lastly directly market to your warm leads in their inbox.What’s included:• Research & Strategy • 1 Custom Landing Page • 1 Thank You Page w/Tracking • Connection to Your Email Marketing and/or eCommerce • 3-Part Follow up Sequence • Custom Lead Magnet (PDF) • Professional Copywriting for All Deliverables

Content that connects with your audience and is built to perform well in the search engines requires a professional. We offer two services to help:

Editing & Optimizing the content you provide:
For this option, we’ll help you plan and organize your content for your site, but it’s up to you to write it. Once you’re done, we’ll help you organize and optimize the content for conversions and search engine optimization. These services typically add $500 — $2,000 to your investment

A completely “done-for-you” service:
If you don’t think you’re fit to write the copy for your site, we can provide you with a completely “done-for-you” service that will handle writing all the optimized content for your site. Our done for your copywriting service typically adds $2,000 — $5,000 to your investment.

Your Website's Success Depends on More Than How Much You Spend

While price is an important factor in making a decision on who you will hire to build your website, it’s not the only one.

We’re not the right fit for every customer, and every customer isn’t the right fit for us.

In order to help you find the best developer for you needs, consider these other resources for more research.

The Best Experience I've had working with a web designer!

Dave Foy Recommends Kyle Van Deusen

Dave Foy

Design Build Web
Leading WordPress Educator

“In the last 15 years I’ve partnered with more web designers than I can remember. Nothing comes close to the experience of working with Kyle. His design work is stunning, and his broad skills and experience in print, web and marketing are invaluable to my projects. But best of all, he’s an absolute joy to work with. To be honest, I hesitate to write this testimonial in case the secret gets out and he’s too busy to work on my stuff! The best experience I’ve had working with a web designer. Kyle’s a rare breed.”

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Website & Digital Marketing Pricing Guide

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