The Power of Goal Setting for Your Business

  There’s something simple that separates the average from the successful. Average people have hopes & dreams.Successful people have goals & plans.​ Is your business where you want it to be? Most of ours aren’t. …

power of goal setting

Kyle Van Deusen


There’s something simple that separates the average from the successful.

Average people have hopes & dreams.
Successful people have goals & plans.​

Is your business where you want it to be?

Most of ours aren’t. Most of us want more. The problem is, we’re not entirely sure of what exactly “more” is.

Imagine getting in your car and wanting to go somewhere “better” than where you are now. You start driving, wasting gas, stopping in places only to realize that was no better than where you came from. Now sure how you got here, unsure of which way to go next.

The dream of “somewhere better” is completely subjective. Subjective dreams can never be fulfilled because you cannot measure them.

But when you have a destination in mind, the road becomes clearer. You know what turns you need to make, what obstacles you need to overcome, you’ll know when you’re getting close— you’ll know when you’ve made it.

The same principle applies in business, and I CAN PROVE IT.

I started my business in January of 2017 with no idea of what may come. All I knew is I wanted to be my own boss and create my own future.

That first year was really tough. I tried a million things. I listened to both good and bad advice. I was on a 12-month roller coaster going from extreme highs to lows that had me questioning my decision to make this entrepreneurial leap.

In 2018, my second year in business, all that changed. I wrote down one simple goal: the total sales I wanted to achieve, in dollars, by the end of the year.

I had a new compass— my long-term goal gave me direction, and helped me set short-term goals & milestones that kept me on track… focused on turning my goal into reality.

Not only did I hit that goal, I surpassed it. It wasn’t because of some “killer sales strategy” or the teachings of some “internet guru”… it was because I had clarity of knowing exactly where I was trying to go.

It’s proven that people who set goals are more focused, driven, motivated, & successful.

But why is that? There’s actually a ton of research and psychology that goes into it. But who likes reading big research articles?

In this article you’ll find the top 5 reasons why setting goals is an important step in growing your business and bonus tips on how to stay on track.

Goals Help Guide Your Behavior

Having a clearly defined goal will help trigger you towards behavior that will help you achieve that goal. Your mind will naturally pursue the necessary steps you need to take in order to move towards your goal.

Improved Focus

When you have a specific destination in mind, you’ll be more focused on the route you need to take to get there. With a specific goal in place it’s easier to focus on what steps are in alignment and push away distractions.

Measure Success

Without a clearly defined goal how will you ever know if your business is succeeding? Having measurable goals helps you uncover what things are been successful and what things still need work.

Continual Confidence Boost

As you start to accomplish even the steps toward your goal you start to gain confidence. We are often our biggest obstacle, but when you see that you are making progress your confidence picks up momentum like a snowball rolling down a hill.

Progress is Literally Addictive

Our body’s release dopamine when you accomplish a task. As you start to work towards your goals, even small victories trigger this “hit” and you can’t help but want more.

Tips for Implementation

1. Write down your goals. This step is a MUST. Your psychology changes when your goals go from a concept to a tangible “thing”.

2. Keep your goals in front of you. You can’t just write them down an stuff them in a drawer. Put them on your whiteboard, or on your refrigerator, or anywhere you will see them daily.

3. Break big goals down. Got something BIG to accomplish? Try breaking it down into smaller, more easy to accomplish tasks.

4. Check-in with your goals. You are going to have to hold yourself accountable. Check in regularly and measure your progress. This will help re-focus you if you’ve gotten off track.

About the Author

Kyle Van Deusen

Since 2003 I have helped businesses like yours increase their online presence through powerful websites that help you easily, effectively, and affordably grow your business.