(This post is taken from an email I sent out to my list on 9-30-2019. Thought it was worth sharing here in my blog feed for those of you who don’t subscribe)
I’ve been spending a lot of time lately researching, thinking, and writing about something lately, and because it has such a huge impact on my thinking I really wanted to share it.
The more I research, the more I think about how influential they are to me as a consumer, and the more I think about how they’ve worked in my business I’ve started to realize that this may be one of the single best forms of advertising out there.
Here are some pretty amazing statistics:
- 72% of customers won’t take action before they read some reviews. (Source: My Testimonial Engine)
- A single business review can lift its conversions by 10% (Source: RevLocal)
- 94% say an online review has convinced them to avoid a business (Source: Review Trackers)
Think about these numbers a bit. No ad spend or marketing campaign you launch internally can realistically have these types of results.
Customers are reading reviews— especially when they are comparing you to your competitors.
I bet you do the same thing: whether it’s comparing new gadgets on Amazon, deciding where to go for dinner, or trying to decide which plumber you should call.
Reviews, credible or not, have an impact on our buying decisions.
How are you getting reviews? Do you have a strategy or process for soliciting reviews from your customers?
Look at a platform like Amazon, who has an uncountable number of product reviews on their website. They aren’t just put there by chance— Amazon has a detailed strategy to get you to leave feedback on products (because they know this will greatly effect sales).
Thought all this thought and research, I’ve put together a little resource for you, a guide called: ‘Happy Customers: How you can grow your business by getting more online reviews‘.
Don’t worry, there’s no cost. To download the guide all I’m asking for is joining my email list (but if you’re reading this, you’re already on it, so no worries there!).
Additionally I’ll follow that guide up with some helpful tips and help on how to improve your processes— just some things that didn’t fit into the guide but I think still have a lot of value.
I would encourage you to have a look at your online listings (like your Google listing, Facebook page, Yelp, etc.) and see how many reviews and how frequently you’re getting new ones.
If you feel like you have “enough” already let me leave you with one more statistic…
77% of users don’t trust reviews older than three months.(Source Statuslabs)
The first set of statistics in this email should convince you just how important reviews are, and this last one is a reminder that it’s not something you can ever be ‘finished’ with. It has to become part of your ongoing strategy for success.