Understanding Your Business (And Your Customers!) Understanding Your BusinessHow does the gender of your typical customers break down? About equal men v. women More men than women More women than men Almost exclusively women Almost exclusively menWhat is the approximate age of most of your customers? (choose all that apply) 18 – 29 30 – 45 46 – 65 65 +How long does it take most people to get through your buying cycle (from first becoming aware you exist to becoming a paying customer)? Minutes Days Weeks Months YearsWhat is your client’s typical disposition when contacting you? Frustrated / Worried Excited / Eager Nervous / Skeptical Curious / InquisitiveHow educated are your clients on the products or services you offer? They know little or nothing about what we offer or where to start They are somewhat knowledgeable but looking for guidance They are confident buyers who know what they want They are expertsDo you have repeat business? No, customers only need me once Less than half come back More than half come back Clients always come back or our work is ongoing for long periodsPreviousNextName 3 (or more) reasons why people may visit your website Name the 3 most important things your visitor may want to accomplish while visiting your website How do people typically find your business? Besides hiring or buying from you, what are your customer’s other options? What makes you the better choice? What type of client should not hire or buy from you? PreviousNextChoose the attributes that describe the personality of your business best: Simple Complex Professional Casual Gray Colorful Approachable Authoritative Necessity Luxury Fun Serious Modern Classic Extreme Safe Sporty Elegant Previous Submit Form
