Andrew Collings Photography
Launched: July, 2019
About This Project
Andrew Collings approached OGAL Web Design mid-way through a bit of a crisis. They had hired a developer to re-design their website, but were becoming unhappy with the results they were seeing. The developer didn’t understand the unique business niche the Andrew Collings team operated in, and they feared the website would not connect with their target audience.
After a project discovery meeting, we were hired to re-design (the redesign!) and find a way to attract the ideal customer for their business— corporations looking for high-end headshots and on-location photography.
The redesign is targeted directly at attracting and converting their ideal customer all across Chicago. The custom photo galleries were hand curated, and structured to give the site a fast loading time while still providing crisp, high-resolution images.
With a more comprehensive search engine optimization strategy we were able to more narrowly target their niche services. Dedicated pages for each of the services that make their company unique, and internal linking were done to help ACP climb the search engine rankings and gain more highly-targeted traffic to their website.
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WHAT MAKES US DIFFERENT
A Comprehensive Approach.
A website isn’t just some pretty pictures and descriptions of your products. Today’s tools can help you gain insight on your customers, and provide you with a marketing tool to track, analyze and improve all your marketing efforts.
We believe in a comprehensive strategy that maximizes your exposure, and attracts your ideal customer. This allows your marketing campaigns to scale over time staying flexible with a ever-changing marketplace.
The first step to any successful project is to thoroughly research your market and competitors. We perform a wide range of analysis on your market as well as what your competitors are doing so we can develop a plan that will capture the largest market share possible.
It’s important to know what potential customers are looking for, and what design aesthetics appeal to them best— after all, we’re building the site for the visitors, not for you.
You’ll receive a full report on your market and we can work together to find your niche and develop a plan to help us capture your target audience.
Search Engine Optimization (or SEO) begins in the research phase, and continues on for the life of your website. Essentially SEO is a combination of strategies used to increase targeted and qualified website traffic by ranking highly in search engines for strategically selected search terms.
A website built with SEO in mind has the best chance of providing a return on investment. Your new website will be fully-optimized to help attract and convert your target audience.
Today more than half of website traffic comes from mobile devices. It’s important your website displays and functions properly across all screen sizes.
While there are several ways to achieve a mobile-friendly design, Responsive Website Design is the most effective. Your new website will automatically detect a users screen size and adjust the display and functionality of your website automatically.
In order to provide a return on investment, your website can have many ways to generate leads and introduce prospects into lead funnels.
Through strategic Calls to Action, you can get a larger response from your website in the form of emails, text message or phone calls.
Depending on your business model there are hundreds of ways we can implement marketing funnels from both online and offline sources through your website to help you capture your target audience.
It’s not only important your new website functions properly, customers expect it to look beautiful and match your brand.
We have over 15 years experience in graphic design and branding that ensures your new website will be beautiful and support your brand identiy.
Don’t settle for hoping and wondering if your website is effective. Today there are hundreds of tools available to us to help measure and track your websites visitors.
These analytics are the key to continually improving your website to increase conversions and provide a return on your investment.
You don’t have to be a website developer to keep your website up to day. We offer several Website Care Plans that keep your website backed-up, secure and up to date so you can focus on what you do best— serving your customers.