One of the most exciting updates to GenerateBlocks Pro (the tool I use to build many of my clients’ websites) is something called Display Conditions.
That might sound technical, but the idea is simple: instead of showing the same thing to every visitor all the time, we can now set rules that control when and to whom certain content appears.
Think of it like having a smart assistant built into your site. You can:
- Show a special message to returning customers.
- Swap promotions automatically when the calendar changes.
- Tailor calls-to-action depending on the type of page or post someone is reading.
And the best part? It happens automatically. No logging in late at night to turn banners on and off. No clunky extra plugins. Just simple rules that tell your site, “show this block if X is true, otherwise hide it.”
For example, maybe you want to welcome logged-in members with a dashboard link, highlight weekend hours on Saturdays, or show different CTAs depending on which blog category someone is reading. With Display Conditions, those things are now possible in a few clicks.
Why Personalization Matters
People don’t want cookie-cutter websites anymore. They expect the same kind of tailored experience online that they get from Netflix recommending shows or Amazon suggesting products. When your site feels relevant to them — their needs, their timing, their situation — they’re far more likely to engage and take action.
That’s where Display Conditions come in. They give us a lightweight way to personalize a website without adding bulky marketing software or complicated integrations. Instead of every visitor seeing the same generic content, your site can adapt automatically: members see different options than guests, promotions change with the calendar, and calls-to-action shift based on the content being read.
Personalization like this isn’t just a nice extra — it’s becoming an expectation. And now, it’s finally accessible to small businesses without enterprise-level tools.
Practical Ways to Use Display Conditions
It’s one thing to hear that your website can “adapt dynamically,” but it’s another to picture how that actually plays out. Most people don’t naturally think in terms of conditions and logic — they just know they want their site to feel smarter and more helpful.
So let’s look at some real-world scenarios. These are the kinds of practical examples that can apply to almost any website, from nonprofits and local businesses to online stores and agencies.
Simple Examples
- A Friendly Welcome for Logged-In Users
Picture a coaching site. When members log in, they see a banner at the top: “Welcome back! Head to your dashboard here.” But guests see: “Join today to access member resources.” Same template, two very different experiences. - Weekend Hours That Update Themselves
Maria runs a yoga studio. Her site normally shows weekday class times, but come Saturday morning, the schedule block switches to “Weekend Flow: 9am–12pm.” No manual updates — the site does the switch automatically. - Category-Specific CTAs on Blog Posts
A marketing agency runs a blog with categories like “SEO,” “Design,” and “Content.” On SEO posts, a block appears that says “Need help boosting rankings? Book an SEO audit.” On design posts, it swaps to “Let’s talk design improvements.” The same single-post template, but CTAs tailored to the reader’s interest. - Logged-In Dashboard Links by Role
A WordPress agency gives clients different levels of access. Regular clients see “View Your Care Plan Dashboard,” while their bigger retainer clients see “Access Project Reports.” Both are logged in, but the condition makes sure they only see what applies to them. - Time-Sensitive Notices
A nonprofit is hosting a fundraiser. For two weeks leading up to the event, every visitor sees a block: “Join us on March 15 for our annual fundraiser.” Once the date passes, the block disappears automatically.
More Complex Configurations
- Early-Bird Access for Logged-In Members
You’re launching a new course. For the first week, you only want logged-in members to see the “Enroll Now” button. The conditions check that the user is logged in AND the date is before the public launch date. Regular visitors just see a teaser message. - Role-Based Seasonal Offers
An online shop gives VIP customers a holiday discount. The block shows up only if the user role is Subscriber AND the current month is December. Everyone else sees the standard “Shop Gifts” banner. - Post-Specific Upsells
On product pages, you want to promote related services — but only on certain product types. A block shows up if the post has the “Website Design” category AND the post meta “Featured” is true. Readers see upsells only where they’re most relevant. - Logged-In Content Reminders
An agency runs a blog with gated content. Logged-in users see a block on blog posts that says: “Download the full guide in your dashboard.” The conditions? User is logged in AND post type is blog post. For non-members, the block doesn’t exist. - “Lunch Hour” Promo
A local restaurant offers a lunchtime special — but only on weekdays between 11am and 2pm. The block is set to display if the day of week is Monday–Friday AND the time of day is between 11:00–14:00. Outside of lunch hours, the site goes back to normal.
Advanced and Nested Rules
- Exclusive Launch Teaser
You’re rolling out a new SaaS product. For logged-in beta testers AND before the public launch date, a “Download the Beta” block shows.
At the same time, for everyone else (logged-out users OR after launch day), a “Join the Waitlist” block appears instead. One setup, two perfectly-timed experiences. - Dynamic CTAs by Role + Category
An agency blog covers SEO, design, and content.- If the user role is Subscriber AND the post category is SEO, show “Book an SEO Audit.”
- If the user role is Subscriber AND the post category is Design, show “Get a Free Design Review.”
- If the user role is NOT Subscriber, no CTA appears at all.
Subscribers feel like the advice is tailored just for them.
- Time-Sensitive, Role-Specific Promo
You run an eCommerce store.- Logged-in VIP users AND between Black Friday and Cyber Monday see “VIP Early Access — Shop Now.”
- All other users OR outside those dates just see a normal holiday banner.
Your best customers feel special, and your promos vanish right on time.
- Personalized Error Recovery
Someone hits a 404 page.- If they came from Google search (referrer contains
google.com), they see a block: “Didn’t find what you need? Try our site search here.” - If they’re already logged in (client or member), they see: “Contact support and we’ll get you back on track.”
Different users, same broken link, completely different recovery path.
- If they came from Google search (referrer contains
- Multi-Condition Resource Gating
You’re hosting a live webinar.- Logged-in members with “Premium” role AND the current date is before the webinar date → show “Save your spot.”
- Same users after the webinar date → show “Watch the replay.”
- Non-members OR users without Premium role → show “Upgrade to Premium to access events like this.”
One block, multiple audiences, totally automated.
How Easy Are Display Conditions to Set Up?
If you’re wondering whether this all sounds too complicated — it isn’t. The beauty of Display Conditions is that they’re built right into the editor you already use.
When you add a block in WordPress, there’s now a simple dropdown under the “Advanced” settings called Display Conditions. From there, you can pick a condition (like “Logged In” or “Saturday”) and tell the block when it should show up. No coding, no custom plugins — just a couple of clicks.
To show you exactly how it works, I put together a short walkthrough video. In just a few minutes, you’ll see how conditions are created and applied, and how easy it is to start using them in your own site.
Making Your Site Smarter
Display Conditions open up a whole new world of possibilities. Instead of your site being a static brochure, it can now adapt based on who’s visiting, what time it is, or even what content they’re looking at. The result? A website that feels more helpful, more personal, and more effective.
The best part is, these upgrades don’t require a complicated rebuild — they can be layered right into the site you already have.
If you’d like to explore how Display Conditions (and other tools I use) can make your website work harder for your business, reach out to me here. I’d love to help you create a smarter, more dynamic site that actually supports your goals.
