Work with OGAL
Finding someone you can trust to hand over your company’s online success is a big deal. See if we’re the right fit for you.
Hey, I’m Kyle…
To help you see if we’ll be a good fit together, here’s a bit about me.
After 15 years as a graphic designer in the sign and print industry, I started OGAL Web Design in 2017.
Over the years I’ve built websites for companies big and small in a variety of industries, but through my work running a 7,000+ member web agency owner’s community, The Admin Bar, I’ve found my sweet-spot working with marketing heads, web professionals, and tech companies, specifically those that have products or services aimed at WordPress users.
This unique combination of experience has given me the privilege of working with companies like Termageddon, the world’s leading privacy policy generator, and people like Joost de Valk, founder of Yoast SEO.
I take a minimalist approach to web development, ensuring your site is well-organized, loads swiftly, follows best coding practices, is accessible, and SEO-optimized. I believe these are the kinds of things that give users a great experience and make it easy for Google to recommend your website over your competitors.
I’m on a mission to improve the web industry’s reputation by promoting transparency, delivering quality at fair prices, and sharing educational resources. This mission permeates my work at my agency and leadership in The Admin Bar, where I strive to inspire, educate, and support other agency owners in improving their quality of work and growing their business.
On a personal note, I’ve been married since 2007 to my beautiful wife, a licensed professional counselor who owns and operates her private practice, and we have 3 children together; Owen, who’s a geek for all things tech (like me), Avery, our fierce competitor, and Alex, the most creative kid I’ve ever met.
Our Process
Project success is based almost entirely on process — which is something we pride ourselves in!
1. Introduction Call
2. Estimate
3. Project Discovery
4. Proposal
5. Project Kickoff
6. Design & Development
7. Testing & Quality Assurance
8. Launch
9. Aftercare
Introduction Call. In this brief Zoom meeting, we’ll discuss what you’re trying to achieve and get to know each other a bit to see if we’re a good fit to work together.
Estimate. Based on our introduction call, I’ll follow up (via email) with a rough ballpark on price and timeline for your project based on past experience and what you’re trying to achieve. You can then decide if you’d like to continue the conversation with no strings attached.
Project Discovery. We’ll schedule a project discovery call to go over all the specifics and details about your project so we can determine the necessary functionalities, scope, structure, assets, legal requirements, and key performance indicators that will make your project successful.
Proposal. With the roadmap for your project outlined from our discovery call, I’ll provide you with a detailed proposal that includes all the deliverables and scope of work, along with a price and timeline. for completion.
Project Kickoff. We’ll meet again to discuss the roles and responsibilities we’ll both have to get the project moving forward, as well as account for all the assets needed (like written content, images, etc.) as we move into the next phase.
Design & Development. We work methodically and iteratively though the design and development phase, giving you regular updates and opportunities to review our work as we go. You can expect, at minimum, weekly updates — but in most cases we’ll be communicating back and forth several times each week.
Testing & Quality Assurance. Once you’ve approved all of the deliverables, we’ll put your project through our testing and quality assurance procedures. Our process takes up to 2 days to complete and includes over 50 tests to ensure your website meets our stringent standards.
Launch. Once your website is ready, and the final balance has been paid — we’ll get your website live on your domain. After it’s published, we’ll put it through a second set of tests for quality assurance and you’ll have 30-days to make revisions or changes.
Aftercare. The secret to having a successful website is having a website that’s well-maintained. Our website management services can take care of all of this for you, or we can supply you with detailed instructions on how to handle website care yourself.
Pricing
From the very first consultation, we make sure you know what to expect cost-wise every step of the way.
Initial estimate: Get a ballpark estimate after our initial chat, with a detailed quote to follow after we complete our discovery call.
Change management: For any changes outside our scope, we make sure cost adjustments are upfront and mutually agreed upon.
Guaranteed pricing: You can be assured that there will be no unexpected charges or invoices — ever.
$3,500
Project minimum
$8,150
Average project (2023)
$75 – $179
Monthly website management
Communication
Effective communication is key for us. We primarily use email to maintain clarity and prevent misunderstandings, aiming to reply within 8 business hours. Expect weekly email updates every Friday, summarizing our progress and upcoming actions. For real-time conversations, please schedule phone or Zoom meetings in advance.
Primary communication
Phone/Zoom
Scheduled meetings
Weekly
Project status updates
Timeline
Projects typically take 3 to 8 weeks, depending on their complexity and your feedback. We’ll offer an estimated timeline after our initial call and provide a detailed breakdown in your proposal. You’ll receive weekly updates to keep you informed of any changes.
3 – 8 Weeks
Average project duration
Weekly
Project updates
These Are Our Commitments
This is really important to us and the types of clients we serve
Quality
Web development doesn’t come with the strict testing seen in other fields. At OGAL, we set our own high standards with thorough inspections and mandatory third-party reviews, aiming to place us among the best in the business.
Environment
The digital world has a tangible environmental cost. At OGAL, we actively work to lessen our ecological footprint by enhancing our practices and tripling our reforestation efforts to give back more than we take.
Service
Great customer service is all about building strong, trusting relationships. At OGAL, we’re committed to providing every client with genuine care and respect, making sure they feel heard, appreciated, and fully supported.
