Why Project Discovery is Essential

Learn how to lessen your risk and set your project up for success!

Getting Started

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Kyle Van Deusen

OGAL Web Design owner and WordPress educator helping businesses succeed with design, development, and marketing since 2003.

Filed Under: Getting Started

Although most businesses have a good idea of what they want, they are unsure of how to turn that vision into a functioning website that will help them achieve their goals.

In order to do that, you need to have the answer to a lot of questions…

  • What platform is best for you?
  • What software licenses will you need?
  • What content (text, images, videos) will need to be created?
  • What legal requirements do you need to abide?
  • How does the website tie-in to your existing systems and strategy?
  • How will people find you?
  • Who will maintain & update your website?
  • How will you measure success?

Most businesses don’t have the answers to these questions — and that’s okay.

If we work together, we can translate your vision into a viable project plan that addresses all of these questions (and more!) so your project is setup for success.

This is done through a process called “discovery”.

What is discovery?

Discovery is a process of calls and research where we determine the requirements and goals of your project. This includes things like:

  • Determining the exact functionalities, software, and integrations
  • Mapping out the site structure and what content you’ll need
  • Understanding any legal requirements (privacy, accessibility, etc.)
  • Identifying your goals and the key performance indicators (KPI’s)

This allows us to plot the fastest, most effective, and least risky path forward to complete your project.

After we conclude the discovery process, we’ll provide you with a detailed project blueprint for your website, a realistic timeline, and an accurate price.

At that point, you can move forward with the project, or shop our blueprint around to other agencies (who will be amazed at how prepared you are!).

Do we have to do discovery?

No, we don’t have to do discovery — but I’ve done this enough times to know it’s one of the most important steps to a successful project.

Without proper planning, most projects go through multiple rounds of scope changes (which increases the costs), redoing work due to misunderstandings (which extends the timeline), and a less cohesive end result (which is less likely to help you achieve your goals).

Projects that don’t undergo discovery tend to be quoted on the high end due to uncertainty and risk.

Ultimately the choice is up to you — do you want to roll the dice or stack the deck?

How much does discovery cost?

The fee for discovery is $650. This includes a one-hour consultation, up to 4 hours of independent research, a project blueprint, timeline, and proposal. Some larger projects may require more meetings and research time at additional costs.

Book Your Discovery Call

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