Search Engine Optimization
Search Engine Optimization, or SEO, is a combination of strategies used to increase targeted and qualified website traffic by ranking high in search results for strategically selected searches.
The Importance of SEO
When was the last time you looked in a phone book? Today, over 80% of us reach for Google instead. SEO is what helps your company appear in search results, giving you the best chance of attracting new business.
How are ranking decisions made?
cracking the top three spots
The top 3 organic results (the listings that appear under advertisements or local listings) account for over 50% of the clicks on any given search. This means, if you are in one of the top 3 spots, people searching are much more likely to visit your page.
Return on Investment
SEO is one of the most effective ways to get a return on your website. Unlike paid ads, strategic search engine optimization is a long-term strategy that can provide continued growth for your company.
will seo work for me?
Everyone has an opportunity to increase their presence online. How effective you can be depends on many factors, such as the competitiveness of your market, your competitors and your overall strategy. We can help you develop a plan to help you succeed.
How long will it take?
There’s no set time, but we’ve found a comprensive strategy is the most effective way to expidite the process. During a consultation we can discuss your website’s needs and develop a timeline to measure our results.
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WHAT MAKES US DIFFERENT
A Comprehensive Approach.
Search Engine Optimization isn’t “one thing”- it’s a combination of advanced strategies that constantly evolve. Your website must be handled with specific care an attention to ensure the maximum results.
We pride ourselves on building websites optimized for being found in search results. Otherwise, what’s the point?
Book a free consultation so we can discuss your specific needs and build a winning strategy for your website’s SEO.
What is a SERP? SERP is a common phrase in the web development industry. It stands for “Search Engine Results Page”. Simply, a SERP is the page you get after you type in a search in Google. It’s the page that lists out the websites relevant to your search query.
How are ranking decisions made? This is a complicated question to answer, but to make it simple, search engines have algorithms that measure the quality of websites based on thousands of factors. A search engine is only effective when it provides quality results, so they work hard to ensure only the best results make it to the top of the list.
Why is it important to be in the top 3 spots? The top 3 organic results (the listings that appear under advertisements or local listings) account for over 50% of the clicks on a SERP. This means, if you are in one of the top 3 spots, people searching are much more likely to visit your page.
Why is Google so powerful? As a society we have adapted using “Google” as an interchangeable phrase for “search”. They are the leader by a longshot, and typically the strategy implemented to rank better in Google yields positive result in other search engines.
The research phase of building a long-term search engine optimization strategy is the most crucial… unfortunately it’s what a lot of SEO companies don’t do.
Because the research is the hardest and most tedious part of developing an SEO strategy.
In order to develop a plan to give you the best chance of getting quality traffic, you must first measure the quality of what already exists. This research includes:
- Understanding your products and services (as well as your competitors.)
- Identifying keyword phrases that are relevant to those products & services.
- Identifying the top businesses currently ranking for those keywords.
- Look for keyword opportunities that are being underutilized.
- Analyzing competitors domain and backlinks (links to their website).
- Measure search volume and determine which keywords provide the highest return on investment.
On-page SEO refers to the structure, code, markup and content on your website that is crafted to help boost your search results rankings. There are many factors that go into having strong on-page SEO.
- Keywords in Title & Headings
- Long Tail Title Tags
- Image Alt & Title Tags
- Keyword Placement & Density
- Audio & Video Content
- Regularly Updated Content
- Long Form Content
- Internal & External Linking
In order to have a page built to rank in search engines, there are some things your developer must do to give you the best chance.
- SEO Friendly URL
- Page Meta Descriptions
- Optimize Loading Times
- Mobile Friendly Design
- SSL Certificates
Depending on your industry there are a number of ways to develop content for your site that will help maximize your results.
If you are selling a product online, this could include backlink strategies that help promote your website across other spaces on the internet, improving the quality and quantity of reviews, schema markup for more accurate results, and much more.
Local businesses that provide services use different methods in developing content for their site. This could include directory listings, landing pages for specific services, long-form blog content to answer customers questions or qualify your expertise.
No matter what industry you’re in, there are ways to develop effective content to help get your website clicks.
We work with our customers to develop a strategy that will improve the quality of their pages and drive more qualified traffic to their website.
OGAL Web Design is based in Granbury, and specializes in working with local companies to improve their online presence.
We call Hood County home. Our kids go to local Granbury schools. We are invested in seeing that the businesses in Granbury thrive.
SEO can be done from anywhere on the planet, but when your developer has a passion for helping your business and your community succeed, the results can be amplified.
We have that passion for our community, and we love Granbury as much as you do.
Unlocking the 5 Secrets to Getting Your Business Found Online
Download our free guide to learn how to optimize your website and the secrets you need to unlock for the search engines to rank your website higher.