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What Are You Building a Website For, Anyway?

When I survey business owners who are looking to have a website built, the number 1 thing they say is motivating them is “getting our business found online”.
who are you building a website for

Updated May 29, 2020

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When I survey business owners who are looking to have a website built, the number 1 thing they say is motivating them is “getting our business found online”.

There’s a bit of a “build it and they will come” mentality that still exists today. 

It’s actually not rooted in fiction— when the internet was a much smaller place (even 10 years ago), a poorly made website showing up in search results wasn’t unheard of. 

Today there are nearly 2 trillion (2,000,000,000) websites online, and each day around 5,000,000 blog posts, articles, or new pages are published. 

Yet, in the sea of these massive numbers, you need to somehow attract attention to yours.

Believe me, I wish it were easier to get found online— but the days of simply hitting the publish button and calling it a job-well-done are long gone.

Search engine optimization (SEO) is a competition. 

You’re not actually competing with all 2 trillion websites at once, but rest assured that there are dozens (if not hundreds) of websites vying for the top of the search results for the same keywords & phrases as you.

How important is the top of the search results? The #1 result on the search results page gets over 30% of the clicks, and it’s ten times more likely to get clicked than the last result on the first page.

serp clicks
Rankings in Search Engine Results

It only takes simple math to see why this is so important…

Let’s say 1,000 people per month search for the product you sell.

The number 1 result will get around 300 visits to their website, while the last result on the first page will only get 30.

Let’s assume, for instance, your product sells for $100, and 10% of the people who visit your website end up buying it.

The number 1 result will make $3,000 based solely on top position in the search results, while the last result will make just $300.

Over a year’s time the number one spot will make $28,400 more than the person at the bottom of the first page results. That’s 900% more sales!

“Whoops, I accidentally Ranked #1” – No one. 

Ranking #1 for any search result usually doesn’t happen by accident. It takes ongoing effort to continue to improve the strength of your website through techniques like on-page SEO, content creation, and off-page SEO.

The businesses getting the lion’s share of targeted traffic to their website are the ones who invest in it.

Sadly, there are a lot of dishonest SEO companies out there— ones that take advantage of people’s lack of knowledge about the entire process as a way to “trick” businesses into giving them cash.

I don’t blame you at all for being skeptical.

Just like many folks, I’m always on the defensive when I take my car to the mechanic, wondering if he’s feeding me lies in order to get me to spend more.

It’s the same with search engine optimization services— and that’s why so many businesses give up on the hopes that their website will prove to be a worthy investment in their marketing.

This frustrates me— because I’ve seen first-hand (for myself, and for my clients) that when executed properly, the right methods can begin to drive more traffic to your website and ultimately increase sales.

Though I’ve been offering SEO services to my clients for a few years now, I’ve been hesitant to market the service more broadly. 

Why? Because in order to do it honestly and ethically I needed a system that not only produced results— but that was also completely transparent. 

The hardest thing for businesses to come to grips with is that SEO takes time. There is no overnight success. Ultimately, you have to be confident that the work you’re doing (or the work you hire sometime to do) is being done properly and that by sewing the seeds and nurturing them on a daily basis, you’ll get to reap the rewards. 

A Transparent SEO Process

With that in mind, after years of putting it into practice, and developing systems that make the entire process transparent (with deliverables, reports, systems, & education) I’ve published my SEO Success Program.

The SEO Success Program is a results-driven system that is broken down into 3 distinct categories (called “pathways”): On-Page SEO, Content Creation, and Link Building. 

Each pathway combines a set of techniques and strategies that work in unison and tackle SEO challenges in their own way (you can read more about each of them here).

SEO Pathways
SEO Pathways

By a complete audit and assessment of not only your website, but your competitive landscape, I can help you choose the right path (or paths) that will help you get the best return on your investment.

Of course, one of the most important considerations in trying to be upfront, honest, and results-driven is the service contract. 

The SEO Success Program is month-to-month— meaning you can fire me at any time with no strings attached.

I don’t expect you to suddenly sign up after reading this article. In fact, I’d probably be skeptical of you if you did.

I expect you to have plenty of questions, and that it will take us getting to know eachother (and build rapport) before you’d ever consider it.

I have no hard sales pitch prepared for you— the best I can do is be available to help answer your questions and help you figure out if it’s the right fit for your business. 

For some companies, it’s not— or it’s simply not the right time.

But neither one of us will know until we explore the idea. 

This is my only offer to you: If you have questions, I’d love to answer them for you. No strings attached, no consultation fee, no sales pitch. If that sounds like something that would help you, just pick a time on my calendar to have a chat. 

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ABOUT THE AUTHOR

Kyle Van Deusen

For the past 15 years I have helped businesses like yours increase their online presence through powerful websites that help you easily, effectively, and affordably grow your business.

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