Work with OGAL
We don’t take every project — and that’s by design. Here’s how to tell if we’d be a good fit.
Hey, I’m Kyle…
After 15 years as a graphic designer in the sign and print industry, I started OGAL Web Design in 2017. That design background isn’t as common in web development as you’d think, which still helps shape everything I build.
Over the years I’ve built websites for companies big and small in a variety of industries, but I’ve found my sweet spot building performance-first WordPress websites for small businesses and professional service firms that want a site built the right way; fast, accessible, maintainable, and built to last.
OGAL is my small business here in Virginia — how I support my family — so I treat every project like my own. Nothing gets passed off to a stranger overseas. You’ll work directly with me from start to finish.
Along the way, I’ve become one of the leading voices on GeneratePress and GenerateBlocks — the lightweight WordPress tools at the core of every site I build. Through hundreds of tutorials and my work leading The Admin Bar (a 12,000+ member community for WordPress professionals), I’ve had the chance to mentor web agencies across globe.
That reputation has given me the privilege of working with companies like Termageddon, Castos, Patchstack, & GeneratePress, as well people like Joost de Valk, founder of Yoast SEO.
Kyle’s keen eye for pixel-perfect design and unique focus on web performance makes him an outstanding partner for your WordPress projects.
Founder, Perfmatters
There are a few people I lean on to make sure we’re always heading in the right direction. Kyle is one of those people.
Founder, GeneratePress
Kyle gave me jargon-free advice on improving my website and the results are already phenomenal. I can’t recommend him enough!
Founder, The Content Lab
I’ve worked with Kyle twice now. The reason I came back the second time is quite simple: Kyle is great at what he does.
Founder, Yoast SEO
I don’t take a “good enough” approach to web development. Every site I build is optimized for speed, follows best coding practices, and is built with accessibility baked in from the start — not bolted on at the end. I believe that’s what gives users a great experience and gives Google a reason to recommend your site over your competitors.
On a personal note, I’ve been married since 2007 to my beautiful wife, a licensed professional counselor who owns and operates her private practice, and we have 3 children together; Owen, who’s a geek for all things tech (like me), Avery, our fierce competitor, and Alex, the most creative kid I’ve ever met.
How does your website design process work from start to finish?
Every project follows the same clear roadmap. We start with a quick intro call and a ballpark estimate. If it’s a good fit, we move into a discovery session where we dig into goals, content, and functionality. From there, I’ll send a detailed proposal and, once approved, we kick things off. Design and development happen in close collaboration with you — lots of check-ins, no surprises. After testing and launch, you get 30 days of after-care (and I can handle ongoing maintenance if you’d rather not think about it).
How long does it usually take to build a site with you?
Most websites launch in 6 to 10 weeks. The exact timeline depends on the project’s size, features, and how quickly we can keep things moving together. When feedback and content come in on time, we often finish faster. Before we start, you’ll get a clear project schedule, and I send weekly updates so you always know where things stand.
What happens after I fill out the “Get Started” form?
Once you submit the form, I’ll review your details and reach out with any quick follow-up questions. From there, we’ll schedule a short call to get to know each other, talk through your project, and make sure it’s a good fit. It’s a relaxed chat — no pressure, just a chance to see what you’re trying to accomplish and how I can help.
How do you handle feedback and revisions during a project?
I use a simple visual feedback tool that lets you leave comments right on the design — like digital sticky notes. It keeps everything organized and easy to track. We also do weekly check-ins to review progress and make sure we’re always on the same page.
Who will I be working with — is it just you or a team?
You’ll work directly with me from start to finish. OGAL Web Design is my small business here in Virginia — how I support my family — so every project gets my full attention. I don’t outsource work overseas or hand things off to strangers. Everything’s done in-house, by me.
Our Process
Project success is based almost entirely on process — which is something we pride ourselves in!
1. Introduction Call
2. Estimate
3. Project Discovery
4. Proposal
5. Project Kickoff
6. Design & Development
7. Testing & Quality Assurance
8. Launch
9. Aftercare
Introduction Call. In this brief Zoom meeting, we’ll discuss what you’re trying to achieve and get to know each other a bit to see if we’re a good fit to work together.
Estimate. Based on our introduction call, I’ll follow up (via email) with a rough ballpark on price and timeline for your project based on past experience and what you’re trying to achieve. You can then decide if you’d like to continue the conversation with no strings attached.
Project Discovery. We’ll schedule a project discovery call to go over all the specifics and details about your project so we can determine the necessary functionalities, scope, structure, assets, legal requirements, and key performance indicators that will make your project successful.
Proposal. With the roadmap for your project outlined from our discovery call, I’ll provide you with a detailed proposal that includes all the deliverables and scope of work, along with a price and timeline. for completion.
Project Kickoff. We’ll meet again to discuss the roles and responsibilities we’ll both have to get the project moving forward, as well as account for all the assets needed (like written content, images, etc.) as we move into the next phase.
Design & Development. We work methodically and iteratively though the design and development phase, giving you regular updates and opportunities to review our work as we go. You can expect, at minimum, weekly updates — but in most cases we’ll be communicating back and forth several times each week.
Testing & Quality Assurance. Once you’ve approved all of the deliverables, we’ll put your project through our testing and quality assurance procedures. Our process takes up to 2 days to complete and includes over 50 tests to ensure your website meets our stringent standards.
Launch. Once your website is ready, and the final balance has been paid — we’ll get your website live on your domain. After it’s published, we’ll put it through a second set of tests for quality assurance and you’ll have 30-days to make revisions or changes.
Aftercare. The secret to having a successful website is having a website that’s well-maintained. Our website management services can take care of all of this for you, or we can supply you with detailed instructions on how to handle website care yourself.
Pricing
From the very first consultation, we make sure you know what to expect cost-wise every step of the way.
Transparent estimates: After our intro call you’ll get a ballpark. After discovery, a detailed fixed quote — no guessing games.
Scope changes handled upfront: If something changes, we agree on the cost adjustment before any work happens. No surprises.
Guaranteed pricing: Once we agree on a price, that’s the price. You’ll never get an unexpected invoice.
Get an Instant Estimate$3,500
Project minimum
$9,550
Average project (2025)
$100
Monthly website management
Communication
You’ll never have to chase us down for an update. Email is our home base — responses within 8 business hours, & project updates every Friday. When a call makes more sense than a thread, we’ll put one on the calendar.
Primary communication
Phone/Zoom
Scheduled meetings
Weekly
Project status updates
Timeline
Most projects launch in 6 to 10 weeks. The exact timeline depends on the size of the project and how quickly we can keep things moving together — content, feedback, and approvals all play a role. You’ll get a clear project schedule before we begin and a weekly update every Friday so you always know where things stand.
3 – 8 Weeks
Average project duration
Weekly
Project updates
These Are Our Commitments
We believe in craftsmanship, transparency, and education; the three pillars of a great product, a collaborative relationship, and success that continues long after launch. Because great websites aren’t built — they’re born.
Craftsmanship
Templates and shortcuts might be faster, but they don’t last. Every site we build is fast, accessible, and maintainable — built to a standard most agencies don’t bother with because their clients don’t know to ask for it. Yours should.
Transparency
Clear is better than clever. You’ll always know what things cost, where the project stands, and exactly who’s doing the work. No runarounds, no surprises, no invoices you didn’t see coming.
Education
Most agencies hand you a website and disappear. We’d rather you understand what you have and feel confident using it. That means walking you through decisions during the build, training you at launch, and being reachable after — not just while the invoice is open.
