Built to Last, Not Just to Launch
There’s no shortage of agencies who’ll throw together a website and send you on your way. We’re not one of them.
Hey, I’m Kyle…
I’ve been building websites since 2017, but I came to web development the long way — after 15 years as a graphic designer in the sign and print industry. That background still shapes everything I build. I think about layout, hierarchy, typography, and craft in ways most developers never trained for, and I like to think it shows in the work.
OGAL is my small business here in Richmond, Virginia — it’s how I support my family — so every project gets treated like it matters. Nothing gets passed off to a junior account manager or shipped overseas. You’ll work directly with me from the first call to the day your site goes live, and every day after that.
Who we’re for
Most of the small businesses I work with have one thing in common: they’ve been burned before.
Maybe they hired a big agency and got handed off the moment the contract was signed. Maybe they hired a cheap freelancer and got a Frankenstein WordPress site nobody can update. Maybe they built it themselves and finally hit the ceiling of what DIY can do.
If any of that sounds familiar, you’re in the right place.
We work best with small businesses and professional service firms who care about doing things the right way the first time, and who know a good website is an investment — not a line item.
What we believe
Most agencies cut corners their clients can’t see. Templates, page builders, bloated plugins, accessibility as an afterthought, performance as a “phase two.” It’s faster, it’s cheaper, and the client doesn’t know what they’re missing — until they do.
We build to a standard most agencies don’t bother with because their clients don’t know to ask for it. Yours should.
Every site we build is:
- Fast — engineered for performance, not bolted on at the end
- Accessible — built to WCAG standards from day one, because the internet is for everyone
- Maintainable — clean, lightweight, and built so you (or anyone after us) can actually work on it
- Built to last — we use a small, proven set of tools we know inside and out, not a kitchen-sink approach that breaks at the first WordPress update
Kyle’s keen eye for pixel-perfect design and unique focus on web performance makes him an outstanding partner for your WordPress projects.
Founder, Perfmatters
There are a few people I lean on to make sure we’re always heading in the right direction. Kyle is one of those people.
Founder, GeneratePress
Kyle gave me jargon-free advice on improving my website and the results are already phenomenal. I can’t recommend him enough!
Founder, The Content Lab
I’ve worked with Kyle twice now. The reason I came back the second time is quite simple: Kyle is great at what he does.
Founder, Yoast SEO
I’ve also had the privilege of working with companies like Termageddon, Castos, Patchstack, and GeneratePress — and through my work leading The Admin Bar (a 13,000+ member community for WordPress professionals, named the #1 WordPress community five years running), I’ve had the chance to mentor agency owners around the world.
On a personal note…
I’ve been married since 2007 to my wife, a licensed professional counselor who runs her own private practice. We have three kids — Owen (a tech geek and musician like me), Avery (our fierce competitor), and Alex (the most creative kid I’ve ever met). When I’m not building websites, I’m usually cooking, on my bike, or behind a camera somewhere in Richmond.
How does your website design process work from start to finish?
Every project follows the same clear roadmap. We start with a quick intro call and a ballpark estimate. If it’s a good fit, we move into a discovery session where we dig into goals, content, and functionality. From there, I’ll send a detailed proposal and, once approved, we kick things off. Design and development happen in close collaboration with you — lots of check-ins, no surprises. After testing and launch, you get 30 days of after-care (and I can handle ongoing maintenance if you’d rather not think about it).
How long does it usually take to build a site with you?
Most websites launch in 6 to 10 weeks. The exact timeline depends on the project’s size, features, and how quickly we can keep things moving together. When feedback and content come in on time, we often finish faster. Before we start, you’ll get a clear project schedule, and I send weekly updates so you always know where things stand.
What happens after I fill out the “Get Started” form?
Once you submit the form, I’ll review your details and reach out with any quick follow-up questions. From there, we’ll schedule a short call to get to know each other, talk through your project, and make sure it’s a good fit. It’s a relaxed chat — no pressure, just a chance to see what you’re trying to accomplish and how I can help.
How do you handle feedback and revisions during a project?
I use a simple visual feedback tool that lets you leave comments right on the design — like digital sticky notes. It keeps everything organized and easy to track. We also do weekly check-ins to review progress and make sure we’re always on the same page.
Who will I be working with — is it just you or a team?
You’ll work directly with me from start to finish. OGAL Web Design is my small business here in Virginia — how I support my family — so every project gets my full attention. I don’t outsource work overseas or hand things off to strangers. Everything’s done in-house, by me.
Our Process
Project success is based almost entirely on process — which is something we pride ourselves in!
1. Introduction Call
2. Estimate
3. Project Discovery
4. Proposal
5. Project Kickoff
6. Design & Development
7. Testing & Quality Assurance
8. Launch
9. Aftercare
Introduction Call. In this brief Zoom meeting, we’ll discuss what you’re trying to achieve and get to know each other a bit to see if we’re a good fit to work together.
Estimate. Based on our introduction call, I’ll follow up (via email) with a rough ballpark on price and timeline for your project based on past experience and what you’re trying to achieve. You can then decide if you’d like to continue the conversation with no strings attached.
Project Discovery. We’ll schedule a project discovery call to go over all the specifics and details about your project so we can determine the necessary functionalities, scope, structure, assets, legal requirements, and key performance indicators that will make your project successful.
Proposal. With the roadmap for your project outlined from our discovery call, I’ll provide you with a detailed proposal that includes all the deliverables and scope of work, along with a price and timeline. for completion.
Project Kickoff. We’ll meet again to discuss the roles and responsibilities we’ll both have to get the project moving forward, as well as account for all the assets needed (like written content, images, etc.) as we move into the next phase.
Design & Development. We work methodically and iteratively though the design and development phase, giving you regular updates and opportunities to review our work as we go. You can expect, at minimum, weekly updates — but in most cases we’ll be communicating back and forth several times each week.
Testing & Quality Assurance. Once you’ve approved all of the deliverables, we’ll put your project through our testing and quality assurance procedures. Our process takes up to 2 days to complete and includes over 50 tests to ensure your website meets our stringent standards.
Launch. Once your website is ready, and the final balance has been paid — we’ll get your website live on your domain. After it’s published, we’ll put it through a second set of tests for quality assurance and you’ll have 30-days to make revisions or changes.
Aftercare. The secret to having a successful website is having a website that’s well-maintained. Our website management services can take care of all of this for you, or we can supply you with detailed instructions on how to handle website care yourself.
Pricing
From the very first consultation, we make sure you know what to expect cost-wise every step of the way.
Transparent estimates: After our intro call you’ll get a ballpark. After discovery, a detailed fixed quote — no guessing games.
Scope changes handled upfront: If something changes, we agree on the cost adjustment before any work happens. No surprises.
Guaranteed pricing: Once we agree on a price, that’s the price. You’ll never get an unexpected invoice.
Get an Instant Estimate$3,500
Project minimum
$9,550
Average project (2025)
$100
Monthly website management
Communication
You’ll never have to chase us down for an update. Email is our home base — responses within 8 business hours, & project updates every Friday. When a call makes more sense than a thread, we’ll put one on the calendar.
Primary communication
Phone/Zoom
Scheduled meetings
Weekly
Project status updates
Timeline
Most projects launch in 6 to 10 weeks. The exact timeline depends on the size of the project and how quickly we can keep things moving together — content, feedback, and approvals all play a role. You’ll get a clear project schedule before we begin and a weekly update every Friday so you always know where things stand.
3 – 8 Weeks
Average project duration
Weekly
Project updates
These Are Our Commitments
We believe in craftsmanship, transparency, and education; the three pillars of a great product, a collaborative relationship, and success that continues long after launch. Because great websites aren’t built — they’re born.
Craftsmanship
Templates and shortcuts might be faster, but they don’t last. Every site we build is fast, accessible, and maintainable — built to a standard most agencies don’t bother with because their clients don’t know to ask for it. Yours should.
Transparency
Clear is better than clever. You’ll always know what things cost, where the project stands, and exactly who’s doing the work. No runarounds, no surprises, no invoices you didn’t see coming.
Education
Most agencies hand you a website and disappear. We’d rather you understand what you have and feel confident using it. That means walking you through decisions during the build, training you at launch, and being reachable after — not just while the invoice is open.
Ready to talk?
If you’ve read this far, you’re not just shopping around. Let’s find out if we’re a fit.
Get Started
