Overcoming Wix and Squarespace Slow Loading Times & Poor Performance

Uncover the reasons behind your slow Wix or Squarespace website and explore a solution to drastically improve your site's performance.


A person's hand placing a blue cube alongside other colorful cubes arranged to resemble a loading bar that spells out "loading..." against a gray background.

Kyle Van Deusen

OGAL Web Design owner and WordPress educator helping businesses succeed with design, development, and marketing since 2003.

Filed Under: Optimizations

Does it feel like your Wix or Squarespace website takes ages to load? Don’t worry, you’re not alone. Many website owners like you are left scratching their heads, wondering why their sites are so slow despite putting in considerable time and effort to build them. If you’re looking for insights into what might be causing the sluggish performance of your website, you’re in the right place.

In this article, we’ll explore the reasons behind the less-than-ideal speeds of Wix and Squarespace websites. We’ll also discuss some alternatives that could potentially unlock higher performance for your site. So, let’s dive in and discover how to turn your website into a speedier, more efficient online presence!

Performance Limitations of Wix and Squarespace

Wix and Squarespace, while user-friendly and convenient, have two major factors that often contribute to slow website performance: poor code quality and being locked into their respective hosting environments.

A screenshot showing a Core Web Vitals test of Wix's website with a failing score
Even Wix’s own website fails Core Web Vitals, which is the internet standard for website performance

Poor code quality can lead to bloated and inefficient websites, while being restricted to Wix or Squarespace servers limits the optimizations and customizations you can make for speed improvements.

Let’s take a closer look at these two critical factors and their impact on your website’s performance.

The Impact of Poor Code Quality on Performance

When we talk about poor code quality, it means that the underlying structure of a website may not be as efficient or streamlined as it could be. Wix and Squarespace, in an effort to make their platforms easy to use, sometimes generate unnecessary or redundant code. This excess code can cause the website to load more slowly, as the browser has to process all that extra information before displaying the content.

Think of it as packing for a trip: if you stuff your suitcase with everything you own, it’ll be harder to find what you need and carry the suitcase around. The same principle applies to websites; the more unnecessary code there is, the longer it takes for the website to load and function.

A screenshot showing Squarespace's website having 468 requests upon loading.
Notice that Squarespace’s homepage loads 468 requests. Our typical websites are under 30 requests. This makes a significant impact on performance! That’s 400+ things in your suitcase vs 30!

Additionally, the pre-built templates and plugins available on Wix and Squarespace may not always be optimized for speed. While they make it easy to create a visually appealing website, the trade-off can be a decrease in performance due to the way the code is structured.

Locked-In Hosting: The Performance Dilemma

One of the key factors affecting a website’s performance is the hosting environment. Wix and Squarespace websites are limited to their respective platform’s hosting servers. While these platforms offer user-friendly website-building tools, the downside is that you don’t have the freedom to choose your hosting provider or environment.

Imagine you’re living in an apartment building with a fixed set of amenities, and you can’t customize your living space or choose your neighbors. This is similar to how Wix and Squarespace hosting works: you’re restricted to their pre-determined server resources, which could impact the speed and performance of your website.

High-quality hosting providers offer a variety of server configurations and optimization options to ensure your website loads quickly and smoothly. But with Wix and Squarespace, you don’t have that choice. This lack of flexibility can lead to slower website performance, as you’re unable to fine-tune your hosting environment for maximum efficiency.

In essence, being locked into the Wix or Squarespace hosting environment limits your options to improve your website’s performance, potentially resulting in a slower, less responsive site for your visitors.

Other Limitations: What You’re Missing Out On

While poor code quality and locked-in hosting are two significant factors contributing to slow performance on Wix and Squarespace websites, there are other limitations that can affect your website’s overall capabilities and potential for growth.

Here’s a list of some additional drawbacks to using Wix and Squarespace:

  • Limited customization: Both platforms offer a range of templates and pre-built elements, but the customization options are limited. This may restrict your ability to create a unique website that truly reflects your brand.
  • Fewer integrations: Wix and Squarespace have a smaller selection of third-party integrations and plugins, which could hinder your ability to expand your website’s functionality as your needs evolve.
  • Restricted e-commerce capabilities: While both platforms offer e-commerce options, they may not be as robust or scalable as dedicated e-commerce platforms or other website building solutions.
  • Limited SEO capabilities: Wix and Squarespace may not offer the same level of SEO tools and options as other website builders, making it more challenging to optimize your website for search engine rankings.
  • Less control over your content: When using Wix or Squarespace, you’re essentially renting your website from these platforms. If you decide to move to another platform in the future, it can be more difficult to migrate your content and maintain the same design and layout.

By understanding these limitations, you’ll be better informed when choosing the best platform for your website’s long-term success.

Unlocking Faster Website Performance: A Better Solution

If you’ve been feeling frustrated by your website’s slow performance on Wix or Squarespace, there’s a solution that could give you the speed and flexibility you’re seeking. By choosing a different platform with more control over code and hosting, you’ll be able to significantly boost your website’s performance.

Enter WordPress, a powerful and widely-used website building platform that offers you extensive customization options, a vast ecosystem of plugins and themes, and the ability to choose your own hosting environment. With WordPress, you can achieve a faster and more efficient website tailored to your unique needs.

Flexible Code Quality: Harnessing the Power of WordPress

When it comes to code quality, WordPress offers a wide spectrum of possibilities. While it’s true that some WordPress websites can have poor code quality, this platform provides you with the ability to create a site with clean and efficient code if you know what you’re doing or have the right team behind you.

In contrast to the limitations of Wix and Squarespace, where code quality is generally out of your hands, WordPress allows you to have complete control over your website’s code. This means that you can optimize your site for speed, performance, and overall user experience.

A screenshot of our client's site that loads in 1 second and has only 18 requests
Compare our earlier screenshot to this one. Our client, See Me Therapy, only has 18 requests and her website is over 300% faster than Squarspace’s!

With WordPress, you can:

  • Choose themes and plugins that prioritize performance
  • Optimize images and media files to reduce load time
  • Implement efficient coding practices to minimize bloat and redundancy
  • Utilize caching and content delivery networks (CDNs) for faster delivery

By harnessing the flexibility of WordPress and making informed choices, you can ensure that your website is built with clean and efficient code that surpasses the performance limitations of Wix and Squarespace.

Choose Your Hosting: Harness the Power of Flexible Hosting Solutions

One of the key advantages of using WordPress is the freedom to select a hosting environment that best suits your needs. Unlike Wix and Squarespace, which restrict you to their proprietary hosting solutions, WordPress allows you to choose from a wide array of hosting providers, each with their own unique offerings and performance optimizations.

When it comes to website performance, your choice of hosting provider can make a significant difference. With WordPress, you have the ability to:

  • Compare hosting providers based on their performance, reliability, and features
  • Select a hosting plan tailored to your website’s requirements, such as traffic volume, storage, and bandwidth
  • Opt for specialized WordPress hosting solutions that focus on speed and security
  • Leverage server-side optimizations, caching, and content delivery networks (CDNs) offered by your hosting provider

By carefully selecting a hosting provider and plan that aligns with your website’s needs, you can dramatically improve its performance and user experience, giving you a competitive edge over Wix and Squarespace websites that are limited by their in-built hosting solutions.

It’s important to note that there are two versions of WordPress: WordPress.com and WordPress.org. WordPress.com is a more restrictive platform, similar to Wix and Squarespace, where you have limited control over your website’s performance and customization. To truly harness the power and flexibility of WordPress, you should use the self-hosted WordPress.org version. This allows you to install custom themes and plugins, optimize your site’s code, and choose the best hosting provider to maximize your website’s performance.

Additional Perks: Exploring the Many Benefits of WordPress

While we’ve primarily focused on performance benefits when comparing WordPress to Wix and Squarespace, there are several other advantages that make WordPress a top choice for website creation and management. In this section, we’ll highlight some of the additional benefits that make WordPress a versatile and powerful platform for building and maintaining your website.

  • Extensive customization: With WordPress, you have access to thousands of themes and plugins that enable you to customize your website’s design, functionality, and user experience. This allows for greater creative freedom and the ability to build a truly unique website tailored to your brand and target audience.
  • Scalability: As your website grows, WordPress makes it easy to scale and expand your site’s features, content, and capabilities. This means that no matter how big or complex your website becomes, WordPress can handle it with ease.
  • Strong developer community: WordPress boasts a large and active developer community, which means you have access to a wealth of resources, tutorials, and forums to help you build and optimize your website. Additionally, if you need custom development work, finding experienced WordPress developers is relatively easy.
  • SEO-friendly: WordPress is known for its SEO-friendly structure and features, making it easier for your website to rank well in search engine results. With various SEO plugins available, you can further optimize your website’s search engine performance.
  • E-commerce capabilities: With plugins like WooCommerce, WordPress makes it simple to build and manage an online store. This enables you to sell products and services directly from your website, creating a seamless user experience for your customers.

Embracing WordPress as your website platform opens up a world of possibilities for customization, growth, and success. With its extensive range of benefits, you’ll be able to build an engaging and high-performing online presence that not only meets your current needs but can adapt and expand as your business evolves. Make the switch to WordPress and unlock the full potential of your website, ensuring you stay ahead in the ever-changing digital landscape.

Don’t Let a Slow Website Drag You Down

In this article, we’ve discussed the performance limitations of Wix and Squarespace websites and how they can hold back your online success. We’ve also explored the power of WordPress as an alternative, giving you the flexibility to choose the best hosting environment, cleaner code, and numerous other benefits that can significantly boost your website’s performance.

Now, imagine the relief of having a website that not only loads quickly but can also grow and adapt with your business. That’s where our website conversion service comes in. By converting your Wix or Squarespace website to WordPress, you can enjoy all the benefits we’ve discussed while saving time and money compared to building a new site from scratch. Plus, our conversion service can be completed in just a matter of days.

A screenshot of our conversion service page (linked above)

Remember, eventually, you’ll outgrow your Wix or Squarespace site, and the sooner you make the switch to WordPress, the sooner you can start reaping the rewards. So why not take action today?

As someone who has experienced the frustration of a slow-loading website, I understand your pain, and I’m here to help. Let’s work together to transform your website into a lean, mean, speed machine! Contact me, and let’s chat about how we can make your website faster and better than ever. After all, life’s too short for slow websites.

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