Search Engine Optimization for Local Businesses
A local business relies on Google to send new leads and traffic to survive. You can improve your chances of being found by implementing the right strategy.
SEO for Your Business
Having a website can be a powerful tool for your business. But what good is a beautiful website if no one can find it?
Your website’s SEO is what helps drive traffic to your site and provides you with a return on investment (ROI).
Optimizing your site isn’t just one thing, and it looks different for every business. In order to implement an effective strategy, you have to consider things like; your competition, search volume, keyword phrases, content strategy and much more.
We specialize in SEO and help businesses get found online.
Understanding the Search Engine Results Page
What is a SERP?
SERP is a common phrase in the web development industry. It stands for “Search Engine Results Page”. Simply, a SERP is the page you get after you type in a search in Google. It’s the page that lists out the websites relevant to your search query.
How are ranking decisions made?
This is a complicated question to answer, but to make it simple, search engines have algorithms that measure the quality of websites based on thousands of factors. A search engine is only effective when it provides quality results, so they work hard to ensure only the best results make it to the top of the list.
Why is it important to be in the top 3 spots?
The top 3 organic results (the listings that appear under advertisements or local listings) account for over 50% of the clicks on a SERP. This means, if you are in one of the top 3 spots, people searching are much more likely to visit your page.
Why is Google so powerful?
As a society we have adapted using “Google” as an interchangeable phrase for “search”. They are the leader by a longshot, and typically the strategy implemented to rank better in Google yields positive result in other search engines.
SEO is a Competition
The top 3 organic results in Google get over 50% of the traffic to their website. That means, with an effective search engine optimization strategy and placement within the top three listings in search results, your business can have an outstanding advantage over your competitors.
Google doesn’t put websites in the top 3 spots randomly. In fact, Google and search engines like them, are constantly managing and tweaking the algorithms that determine your page’s ranking in their results. To have the best opportunity to make it into one of those spots you have to make strategic plans on how to get there.
Depending on how competitive your market is, with a good strategy it could still take weeks, months, or in some cases years to achieve your goals of being ranked in the top three spots. Without a solid plan, the chances of your website ranking highly are almost non-existent.
Your competitors are all competing for the same spots and likely developing plans of their own. No SEO strategy is perfect, and there are always opportunities to find ways to take advantage of any deficiencies your competitors may have. The secret is to identify their weak points and build content and strategy that will help you capitalize in their missed opportunitiy.
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Research & Competitor Analysis
The research phase of building a long-term search engine optimization strategy is the most crucial… unfortunately it’s what a lot of SEO companies don’t do.
Because the research is the hardest and most tedious part of developing an SEO strategy.
In order to develop a plan to give you the best chance of getting quality traffic, you must first measure the quality of what already exists. This research includes:
- Understanding your products and services (as well as your competitors.)
- Identifying keyword phrases that are relevant to those products & services.
- Identifying the top businesses currently ranking for those keywords.
- Look for keyword opportunities that are being underutilized.
- Analyzing competitors domain and backlinks (links to their website).
- Measure search volume and determine which keywords provide the highest return on investment.
See Who's Ranking for YOUR Top Keywords
A quick way to get a sense of what your competitors are ranking for is to do a simple search for their services in Google. Take note of which competitors are ranking on the first page, and in what position.
On-Page Search Engine Optimization
On-page SEO refers to the structure, code, markup and content on your website that is crafted to help boost your search results rankings. There are many factors that go into having strong on-page SEO.
In order to have a page built to rank in search engines, there are some things your developer must do to give you the best chance.
Is Your Website Ranking Locally in Search Engines?
Download our free guide to learn how you can improve your Local SEO and help your business to stand out from the crowd. Increase your online visibility to help local customers to find your business in Google.
Content Strategies to Improve SEO
Depending on your industry there are a number of ways to develop content for your site that will help maximize your results.
If you are selling a product online, this could include backlink strategies that help promote your website across other spaces on the internet, improving the quality and quantity of reviews, schema markup for more accurate results, and much more.
Local businesses that provide services use different methods in developing content for their site. This could include directory listings, landing pages for specific services, long-form blog content to answer customers questions or qualify your expertise.
No matter what industry you’re in, there are ways to develop effective content to help get your website clicks.
We work with our customers to develop a strategy that will improve the quality of their pages and drive more qualified traffic to their website.
The page you're looking at IS content strategy!
You didn’t arrive on this page by mistake! So how did we get you here? We developed effective content that drives qualifed traffic to this page. Customers who are interested in SEO find this page of our website valuable, and it brings us leads.
We can do the same for you!
The ROI on SEO
No one likes expenses, and everyone loves investments. We’re the same way.
There’s no use running your business credit card if it’s not going to benefit you in some way. We get that, and we agree!
Luckily, calculating the return on investment on SEO actually isn’t too hard, but many website developers just don’t know how.
Our formula combines the search volume of your keyword phrases with the click-through rate, conversion rate and your customer’s lifetime value to your company. When we combine these numbers in our formula we can conservatively calculate an estimated return you can expect to see on an investment in quality search engine optimization.
When an investment is this plainly spelled out for you, it makes the decision easy. Our customers can easily see 3, 4 and 5 times returns on their investment in a comprehensive SEO strategy.
Our formula is simple.
We don’t leave it up to chance, or make guesses at how your website is performing. Our strategies and tools allow us to effectively measure the traffic volume and conversion rates on your website so that you can easily understand the effectiveness of your campaign.
You can then use that data with your sales volume to measure the results and calculate your ROI, customer acquisition costs and make educated decisions on what strategies provide the biggest bang for your buck.
Granbury, Texas SEO Specialists
OGAL Web Design is based in Granbury, and specializes in working with local companies to improve their online presence.
We call Hood County home. Our kids go to local Granbury schools. We are invested in seeing that the businesses in Granbury thrive.
SEO can be done from anywhere on the planet, but when your developer has a passion for helping your business and your community succeed, the results can be amplified.
We have that passion for our community, and we love Granbury as much as you do.